This Fashion Editor–Loved Line Is Rethinking Your Jeans and Tees
Few brands do red carpet dressing as well as ride-the-subway dressing. But Proenza Schouler is about to place itself on the short list with the launch of PSWL. And if the new campaign images of perennial cool girl Chloë Sevigny are not enough to get your attention, the amazing jeans and sweats will.
An acronym for Proenza Schouler White Label, the latest collection is an extension of the New York–based, fashion editor–loved brand’s ready-to-wear line, bringing it back to basics. In PS’s world, that’s high-waist denim, graphic T-shirts, camo pants, hoodies, and other wear-seven-days-a-week pieces.
“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we’ve developed over the years,” co-founders Jack McCollough and Lazaro Hernandez shared in a press release. With this in mind, it also makes sense the two chose Sevigny to debut the designs—a woman whose style always looks thoughtful, personal, elevated, and effortless, be it on the red carpet or running errands downtown.
The full PSWL line officially drops on November 6, but be sure to preview some of the elevated everyday designs in the campaign below, all priced from $195 to $1195.
Up next, three French women on what they really wear in Paris.
Who's your style icon?
Taylor Tomasi Hill
Who are your 5 favorite people to follow on Twitter/Instagram?
@tamumcpherson @lisasaysgah @therealgracecoddington @everyoutfitonsatc @notmynonni
What's the fashion essential you can’t live without?
A leather jacket.
What's your desert island album?
Beyoncé "B'Day." Or pretty much anything Beyoncé.
-
Amal Clooney Wore Controversial Boots to the Airport That'd Make TSA Squirm
They're not exactly travel friendly, but they are incredibly chic.
By Erin Fitzpatrick
-
The Top 11 Celebrity Stylists Right Now and Who They're Dressing
The best in the biz.
By Erin Fitzpatrick
-
Lauren Chan's Collaboration With Universal Standard Is Redefining Luxury
"People look like they feel powerful in these garments."
By Ana Escalante
-
Dakota Johnson Wore the Fashion-Person Legging Outfit That's Perfect for Flights
Love a good legging outfit trend.
By Allyson Payer
-
J.Lo Wore a Completely Sheer Top and Controversial Accessory for Her SNL Arrival
In true J.Lo style.
By Allyson Payer
-
These Are the Only Grammys After-Party Looks You Need to See
From Sabrina Carpenter to Selena Gomez.
By Eliza Huber
-
Mariah Carey Just Snuck Into the Grammys in a Hip-High-Slit Naked Dress
She skipped the red carpet.
By Erin Fitzpatrick
-
Miley Cyrus Wore a Level-10 Naked Dress Made of Safety Pins to the Grammys
She never misses.
By Grace O'Connell Joshua