The Color Nobody Is Wearing for Valentine's Day

Mary Peffer

If we had to guess what color most women plan to wear on February 14, we’d go with pink or red for obvious reasons. However, as much of a no-brainer as that seems, we’d be wrong according to a 2016 Rent the Runway study. Based on an analysis of its rental data over the week of Valentine’s Day, red and pink are surprisingly out. 70% of orders reflected dresses in other bright colors, like green and blue, which you'd typically associate more with the spring and summer months. But that’s not the only shocker: The retailer has seen an increase in floor-length gown rentals. Fancy, right? And in a more expected trend insight, romantic lace dresses were of particular interest.

Still hunting for something to wear this Valentine’s Day? Shop Rent the Runway’s expansive collection of dresses and some of our green, blue, and lace picks for your V-Day night out below!

What do you think of wearing red or pink on Valentine’s Day? Sound off below!

This post has been updated by Allyson Payer.

 

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