Amazing News: Plus-Size Shopping Is Only Getting Easier
The plus-size fashion industry is booming. As Fashionista reports, additional funding just came in for the direct-to-consumer plus-size brand Eloquii, which landed a $15 million Series B round of financing (it previously got $6 million in Series A financing in 2014), which isn't bad considering its former parent company, The Limited, dropped the brand only one year after its debut.
The article also notes a recent study by NPD Group, which found that teenage girls are buying plus-size clothing now more than ever. Young consumers these days know what they want and are creating the demand for more stylish options in a wider range of sizes. "Our customer wants to feel on-trend," Mariah Chase, Eloquii’s chief executive officer, told WWD.
We're excited to see what other brands follow this lead and create more sizing options, because it just goes to show that style has nothing to do with size. Check out some of our favorite brands that offer chic plus-size clothing below.