Revealed: The #1 Shopping Problem in the Country

Jessica Schiffer

If you like shopping as much as we do, then you’ve likely experienced your fair share of returns. It’s not a fun process for anyone involved, and retailers are increasingly trying to curb what they refer to as the “ghost economy,” or the unseen costs that rack up when consumers are constantly returning their purchases.

In an effort to help brands and retailers address this problem, the research company Body Labs investigated the online and offline shopping behaviors of consumers buying apparel and footwear in its 2016 Fashion & Apparel Survey Report. The team came back with some interesting findings about what most commonly causes customers to make returns and how brands can work to resolve this.

Keep reading to see what the team discovered…

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