Nike Campaign Features Normal Sisters Just Like All of Us
While we all have dreams of being the next Tracy Anderson, the truth is, it takes many of us (this editor included!) a lot of effort to actually get on a proper workout regimen. Becoming a gym rat is hard, right?
Nobody seems to understand this more than Nike. The brand featured normal women just like us last season, and its latest campaign does the same. As Racked pointed out, Nike's new campaign, a web series called Margot vs. Lily, features two women who couldn't be more different.
Lily's sister, Margot, runs a successful YouTube channel about fitness, and she challenges her sister (who is not so fitness savvy) to make her own and get more than 1000 followers. Lily then challenges Margot to make more than zero friends. Sound like real sisters? We think so.
The series kicks off February 1 and will follow each girl's progress with new episodes every Monday. In addition to the video content, Nike also promises to bolster the series with "access to all-star athletes, on-the-go workouts and killer looks you can shop without pressing pause."
Keep scrolling to watch the trailer!
What do you think of the video? Do you see yourself in either of the girls? Let us know in the comments below. And if you're inspired to shop Nike, check out the new collection here.