Nike Experts Explain the It Sneaker Colors of 2017
These days, it's not enough for a pair of sneakers to be comfortable and capable. As even the most technical sneakers have snuck their way into our everyday wardrobes, style is just as important as a sneaker's technical elements. And, there's no sneaker brand that's bringing function and fashion together quite like Nike.
I had the opportunity earlier this week to get a sneak peek of Nike's new Vapormax sneakers and talk to a few of the experts setting the trends for the brand. The new sneakers are ultra comfortable to wear, not to be cliché, but the feeling of running on air really does apply. But, from a design standpoint, it was the sleek palette of the sneakers that caught my attention. "Color is very important," says Kathy Gomez, Nike's VP of Innovation. "It's emotional, it can cue things, or it can become part of the design."
Kathy noted that for the new release the brand went with a sleek platinum hue. "The decision there was to refresh the palette essentially, and be super clean, and let the technology of air speak on its own, the loudest on the shoe."
During the interview, I noted to Gomez along with Andreas Harlow, the VP of footwear and creative director of Nike Running & Core Performance, that in general, there seemed to be a movement away from neon styles, toward more subtle hues. "Colors evolve," Gomez agreed. "So I think you're right on point with the basic blacks and neutrals, you know softened tones."
While Gomez was sure to point out that when it comes to choosing the next It colors, "it's not a situation where it just slams from one side to the other," it seems that sleek, toned-down styles are definitely on the uptick for 2017.
Read on to see the new Nike Vapormax, and then to shop current neutral-hued styles!
The New Vapormax
Shop Neutral Styles from Nike