This Sneaker Brand Could Soon Be as Cool as Adidas

When we learned that Gigi Hadid is the new face of Reebok's #PerfectNever campaign, we were quite intrigued, as Reebok has been flying under the radar since the athleisure boom hit. But it now appears that it's cemented its arrival on the It sneaker scene with its latest news. Footwear News recently reported that the brand has a new creative director with serious high-fashion credentials. At the helm of the classic athletic brand is Thomas Steinbrück, who started his career at Christian Dior and later worked with Geoffrey Beene and Alber Elbaz, Kenneth Cole, and Elie Saab.

Steinbrück cites the female market as one of the areas of personal interest to him, which is good news for the athleisure-loving gals. He said in a statement to WWD, "The convergence of the fashion and athletic performance worlds is exciting for an individual like myself, a sports and fitness devotee from a fashion background. I am confident that my experience will bring something truly unique to Reebok."

Gigi Hadid continued her endorsement of the brand's classic sneakers this weekend, wearing a rose gold pair out in Beverly Hills. Check out her look below and shop our Reebok sneaker picks! 

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(Image credit: AKM-GSI )

On Gigi Hadid: Jacquie Aiche necklaces; Iro Clay Tee Shirt ($142); AGOLDE jeans; Reebok Classic Leather Sneakers In Rose Gold Pearl ($105).

Gigi's sneakers:

Shop more Reebok sneakers:

Do you see a Reebok sneaker purchase in your future? Tell us in the comments!

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.