This Sneaker Brand Could Soon Be as Cool as Adidas

Allyson Payer

When we learned that Gigi Hadid is the new face of Reebok's #PerfectNever campaign, we were quite intrigued, as Reebok has been flying under the radar since the athleisure boom hit. But it now appears that it's cemented its arrival on the It sneaker scene with its latest news. Footwear News recently reported that the brand has a new creative director with serious high-fashion credentials. At the helm of the classic athletic brand is Thomas Steinbrück, who started his career at Christian Dior and later worked with Geoffrey Beene and Alber Elbaz, Kenneth Cole, and Elie Saab.

Steinbrück cites the female market as one of the areas of personal interest to him, which is good news for the athleisure-loving gals. He said in a statement to WWD, "The convergence of the fashion and athletic performance worlds is exciting for an individual like myself, a sports and fitness devotee from a fashion background. I am confident that my experience will bring something truly unique to Reebok."

Gigi Hadid continued her endorsement of the brand's classic sneakers this weekend, wearing a rose gold pair out in Beverly Hills. Check out her look below and shop our Reebok sneaker picks! 

Do you see a Reebok sneaker purchase in your future? Tell us in the comments!

Explore: Sneakers, Reebok

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