9 Cool Brands We Secretly Wear 24/7

Kristen Nichols

As fashion editors, new brands are always popping up on our radars. Whether that's by way of Instagram sleuthing or press appointments, we're always on the lookout for cool brands. Instead of keeping them to ourselves, though, we prefer to champion under-the-radar designers who we stand behind. And trust us, you'll want to know about our favorites.

The best part about newer designers is that they have a fresh take on fashion. These rising brands create interesting pieces that feel unique, so the chance of seeing someone else wearing the same style is pretty low. From the perfect leather jacket to affordable fashion-forward pieces to the ultimate French-girl uniform, we're highlighting the best new brands to know about now. Want to find out which ones made our list?

Keep reading to discover nine editor-approved fashion designers, and afterward, shop our favorite pieces from each.

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