The New Denim Line That's All Over Instagram

Michelle Scanga

Super-successful e-commerce company–turned–design house Revolve just added a new brand to its roster. Meet Grlfrnd, a fresh approach to vintage-influenced denim. “Inspiration for Grlfrnd comes from the never-ending hunt for vintage denim with your girlfriends,” notes Revolve Chief Brand Officer Raissa Gerona. “Even when you think you have found a great pair, it’s never the perfect fit and that’s exactly what Grlfrnd is—the perfect wash, the perfect fit, and your perfect companion. The more you wear them, the better they get.”

The newest brand to hit the site consists of 10 silhouettes, all named after top models like Joan, Cindy, and Kendall (to name a few). Pieces range from $148 to $320 and are already a huge hit in the blogger world.

Check out who’s already wearing (and posting) the collection and to find your next pair of jeans below!

Which style is your favorite? We want to know in the comments below!

Explore: Denim, grlfrnd, new brands

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