No Lie: This Is the Must-Own Denim Collection of Fall

Sponsor Content Created With LYCRA® Brand

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Big news for denim lovers (aka all of us): Adriano Goldschmied, the creative genius behind brands like Diesel, Goldsign, and AG—is designing HALE, a new denim brand sold exclusively through Amazon Prime, and we're counting down the days until our deliveries come in. Go ahead: Reinforce your fall wardrobe with denim skirts, skinny jeans, and boyfriend silhouettes containing LYCRA® dualFX® technology that actually makes chic jeans comfortable.

When are we ever not in need of an amazing new denim collection in our lives? More on why we're loving HALE below.

What It Is

This is the denim you're going to be wearing on rotation. Many pieces are made with LYCRA® dualFX® technology, so you don't need to worry about your jeans stretching out or being uncomfortable. (Read: No baggy knees!)

Why We Need to Have It

HALE tapped denim master Adriano Goldschmied (aka "the godfather of denim") himself to design the new collection, and it's packed with pieces that work for just about any occasion in your iCal.

Where to Get It

You can pick these up exclusively at Amazon (and get them overnight with Prime shipping); just click the links below.

Are you excited for the new collection? Pin your favorite!

Nayiri Mampourian
Senior Fashion Editor, Branded Content

Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!