7 New Brands You Need to Know About Before They Get Big
As we’ve mentioned before, for a fashion brand (and these days, beauty, lifestyle, and more), nothing says you’ve made it quite like the approval and endorsement of everyone’s favorite e-tailer, Net-a-Porter. Why? Because being sold on the predominately luxury site means that not only is every fashionable shopper on the planet about to be exposed to your line, but also, you’ll be side by side in cyberspace with some of the most valuable and covetable brands in existence. If that’s not good PR, nothing is.
So recently, when we noticed more than a few new brands on the site’s spring roster, we thought it fitting to put them on your radar before their pieces all sell out and everyone else is wearing them. While you may recognize a few of them already—such as Brother Vellies and Sandy Liang, which are already a hit among in-the-know fashion girls—prepare to look at them in a whole new light, as they’re about to catapult to superstar status.
Scroll through to see and shop these and the rest of the brands we’re projecting to seriously blow up.
Already a favorite among editors and street style stars, Rejina Pyo’s reimagined staples are must-haves for anyone looking to stand out from the pack.
Hillier Bartley, the brainchild of British designers Luella Bartley and Katie Hillier, brings rock-inspired glamour to everyday pieces such as sweaters and dresses.
Aurora James’s Brother Vellies needs little introduction to fashion lovers, but it’s safe to say that the brand’s Net-a-Porter debut is about to take the cult label from under-the-radar to a household name.
Not for the timid, Carmen March’s structural pieces were made for you to stand out in.
Considering the brand is another favorite on the street style scene, it’s for good reason that It girls love Sandy Liang’s creatively remastered yet wearable pieces.
Sandy Liang Accord Paneled Gingham Stretch-Cotton and Lace Dress ($680)
Pair this with sneakers for the day and heeled sandals for night.
Craftsmanship is the key to Mercedes Castillo’s architecture-inspired eponymous line, which we’re betting will be everywhere in no time.
A.W.A.K.E. (an acronym for all wonderful adventures kindle enthusiasm) is a London-based brand whose statement pieces truly are fit for adventure and definitely garner enthusiasm.