Mother's New Gender-Bending Collection Is Ridiculously Cool

Erin Fitzpatrick

Refreshingly, we've been witnessing more and more fashion-industry players experimenting with genderless styles, from prestigious brands like Louis Vuitton to fast-fashion retailers like Zara. The latest brand to jump on the bandwagon is Mother, and we're downright obsessed with how the brand executed the idea.

Mother's just launched its gender-neutral #LoveYourOther collection that's "dedicated to the freedom of being who you are and the spirit of celebrating differences without judgement or labels." A portion of the sales will benefit Self Evident Truths, a photography project that aims to spread awareness and understanding about the LGBTQ community. Plus, the brand is urging you to partake in the movement by posting a message of support with the hashtag #LoveYourOther. Amazing clothes for a more-than-worthy cause? Count us in.

Scroll down to see Mother's new #LoveYourOther campaign and shop the capsule collection!

What do you think about the inspiration behind the line? Tell us in the comments below, and then shop the entire #LoveYourOther collection at Mother

Explore: Mother Denim

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