Numbers Don't Lie: This Apparel Brand Is the Most Valuable in the World
Nike is just doing it again, coming out on top for a second time as the most valuable apparel brand according to valuation and strategy consultancy Brand Finance. The iconic athletic label that just unveiled the highly anticipated Pro Hijab and calls It model Bella Hadid its spokesperson ranked number one after a 13% rise in brand value over 2016, to $32 billion.
For 2017, Brand Finance evaluated apparel brands using a seven-step process to determine the 50 most valuable. The metrics in the findings include a brand strength index (BSI) rating on a scale from 0 to 100—which, according to the folks behind, is a score based on factors such as "emotional connection, financial performance, and sustainability, among others"—and a letter grade up to AAA+. Letter grading took various components into consideration, including marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Nike's impressive 92 BSI score and AAA+ rating make the Oregon-based company the highest-ranking apparel brand across all sectors.
According to the study, "The brand's strength is partially attributable to the apparel giant's ability to continuously innovate and deliver state-of-the-art products to a range of consumer demographics. Last year, the brand released the anticipated self-lacing HyperAdapt sneakers popularized by the sci-fi movie Back to the Future, as well as becoming the first major commercial athletic apparel brand to announce a plus-size workout and clothing line." Coming in second place behind Nike is H&M’s brand value of $19 billion, with Zara in third with a value of $14.4 billion. Color us unsurprised that three of our favorite brands topped this list.
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Opening Image: @nikenyc