321,000 People Want to Wear These 8 Summer Trends—Do You?
Summer trends seem to be all we can think about as the highly anticipated season gets closer and closer. Since we know you like to be continuously updated on the latest and greatest trends and styles in the industry, we wanted to give you a tidbit of insider information that you otherwise wouldn't have access to. In order to do that, we reached out to the brilliant data analysts over at Lyst to find out which summer 2017 trends people are searching for the most.
Thanks to the team's intriguing (and kind of surprising) data, we have eight fresh summer trends to bring to your attention today. From tropical Hawaiian shirts to the It swimsuit style of the summer, the data analysts at Lyst were able to narrow down the number of searches within a given time period, which designers are producing said product, along with other insightful information that will have you thinking twice about the styles ahead.
Go on to shop the eight most searched-for trends of summer 2017, according to the data analysts from Lyst.
"Printed shirts became a trend in menswear a few seasons ago, and yet again, the girls are borrowing from the boys. There have been over 180,000 searches for Hawaiian shirts by women on Lyst in the last month. Top designers from Alexander Wang to Valentino and Gucci all have produced a version, but it’s this Gap style that has been added to the most shopping carts on Lyst."
"With Baywatch back, so is the high-cut one-piece. The style has become the most popular on Lyst, increasing in popularity over 232%, with more people also searching for the red version than ever before. Someone has searched for a high-cut one-piece every five minutes on Lyst this year, with over 13,000 searches on March 4."
"Move over step-hems and raw edges—when it comes to jeans, split seams are the biggest trend this season. Subtle but sophisticated, this small detail is making a big impact in the denim world. From 7 for All Mankind to GRLFRND and 3x1, there's a style for every occasion. This pair of jeans from 7 for All Mankind is our best seller. The category is new, so we can't evaluate based on rising popularity, but it is now the second most searched type of jean behind skinny, with 6000 people searching for this style the week before Coachella."
"It's no surprise that slides are back, but this season they've got a platform and come in every color and shape imaginable. Featuring everything from pom-poms and fur to gingham, bows, and tassels, anything goes when it comes to this trend, which is probably why so many people want them! They've risen in popularity to outweigh last season's plain Adidas version by 56%. In March, over 33,000 people searched for platform slides."
OVERSIZE DENIM JACKETS
"You can thank Levi's for its incredible stint of collaborations with the likes of Off-White, Vetements, and Supreme because now, more than ever, people want the perfect oversize denim jacket. This style is great for a cool summer night or layering over blouses and T-shirts. With a 37% increase in searches, it's safe to say this will be the number one layering item this year. Over 16,000 people searched for an oversize denim jacket last week."
"Years ago, it seemed difficult to find the right holiday piece—one that's light and airy, but also fun and frilly. Well, not anymore. The trend has grown over 167% this year with 14,000 people searching for this new holiday style in the last 48 hours. You can thank brands like Dodo Bar Or and lemlem for the abundance of styles."
"You can blame it on Kendall Jenner or maybe even Paris Hilton, but we're betting the dresses will be backless this summer rain or shine. Over 35,000 people have searched for a backless dress in the last week, with the term gaining 78% more popularity this season."
RAW-HEM DENIM SKIRTS
"This season adding a raw-hem to your denim skirt will take your day-to-night look from dreary to Instagram-ready in no time at all. Raw denim skirts have seen a 46% increase in popularity this season compared to last. 24,000 people were looking for 'raw denim' skirts in February."