It's Official: Millennials Are Obsessed With This Brand
Which fashion brand is doing a great job at winning over millennials? (Hint: You're probably already obsessed with the label's sneakers.) Adweek just reported on a new survey involving over 1.5 million consumers, and one fashion brand came out on top: Adidas.
The survey, conducted by research firm YouGov BrandIndex, analyzed which companies have seen "the biggest gains in making millennial consumers into current customers." The most-improved companies among millennials are Uber, Instagram, and Lyft, and the only fashion brand to make the top 10 was Adidas. Are you surprised by the findings? Head over to Adweek to learn more about the fascinating survey results.
In honor of the news, read on to shop our favorite Adidas sneakers.