It's Official: This Is the Most Popular Brand With Millennials

Erin Fitzpatrick

Quick: What's your go-to brand for affordable, on-trend styles? Chances are, Forever 21 probably tops your list—and now, new data confirms its massive popularity.

As Fashionista reported, Teen Vogue teamed up with Goldman Sachs's Apparel and Accessories Global Investment Research Group to come up with data on the 20 most popular fashion and beauty brands with millennials. The findings: Forever 21 took the top spot, with Victoria's Secret Pink, Victoria's Secret, Nike, and Sephora rounding out the top five. Head over to Fashionista to check out the rest of the list.  

In honor of the brand taking the top spot, scroll down to shop our favorite Forever 21 finds! 

Are you surprised by the findings? Let us know in the comments below!

Explore: Forever 21

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