This Will Be the Most Popular Halloween Costume of 2017, According to Pinterest
Halloween is about a month away—do you have your costume picked out yet? If not, Lyst and Pinterest have some ideas. They have pooled their data together to predict this year's most popular Halloween costumes, sifting through searches and saves across 210 million monthly users.
The verdict? The Pennywise clown character from It will be the most popular costume, thanks to this month's big-screen remake of the classic '90s movie. According to a press release, "Pinterest saves for clown make-up and costume ideas are up 941% year-over-year." But that's not the only look we'll be seeing everywhere—read on to see which (less scary) costumes will also be popular.
Scroll down to see Pinterest and Lyst's predictions for the top three Halloween costumes of the year.
Opening Image: Getty Images