This Cool-Girl Brand Is Blowing Up on Net-a-Porter
If you won the lottery, where would you be dying to spend all your money? Nine times out of 10, a fashion girl's answer would be Net-a-Porter. It stocks almost every notable brand, but as it turns out, one label has proven itself to be the cream of the crop on the e-commerce site: Ganni. Business of Fashion interviewed Net-a-Porter's fashion director, Lisa Aiken, who explained how Ganni's popularity has soared.
"It's now one of our biggest brands in the contemporary designer department," Aiken told BoF. "Ganni has all the qualities that we look for; it's cool, contemporary, and offers effortless and easy-to-wear designs." Aiken even revealed that due to consumer demand, Net-a-Porter now buys 300% more Ganni items compared to when it first started stocking the brand.
So what exactly are people swiping up from Ganni? Per BoF, Ganni's best-selling pieces on Net-a-Porter are printed T-shirts, wrap dresses, and lace dresses. Excuse us while we stock up on all three items.
Scroll down to shop our picks from Ganni's best-selling items on Net-a-Porter.
Ganni Geroux Floral-Print Silk Crepe de Chine Wrap Dress ($475)
Meet your new favorite office dress.
Opening Image: @ganni