Study: This Fashion Brand Reigns Supreme on Social Media

Erin Fitzpatrick

What are your favorite brands to follow on social media? Chances are, Burberry tops your list—and rightfully so. As WWD reported, the British brand has just been named "the most digitally adept brand" according to L2 Inc.'s Digital IQ Index. 

The reason: It has skillfully expanded from the requisite Instagram and Facebook platforms into Snapchat and Periscope, and its mobile sales increased threefold this year. WWD says the study measured 83 brands and took into account e-commerce sales, digital marketing, social media, and tablet content. Kate Spade was the runner-up, coming in at number two. 

In honor of the brand's recognition, scroll down to shop some amazing Burberry pieces! 

Do you agree with the study's findings? Tell us in the comments below! 

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