This Is Officially the "Hottest Fashion Brand on the Planet"
You've seen this brand's shoes on every cool girl. Its bags have tons of celebrity fans. The campaigns are out of this world. We're talking, of course, about Gucci. If you've been seeing the label everywhere, you're definitely not imagining it. Business of Fashion just released a new report, in partnership with Lyst, which revealed that Gucci is the most popular brand for the second quarter of 2017, aka April to June. BoF even dubbed Gucci "the hottest fashion brand on the planet"—now that's saying something.
According to the report, Gucci's sales are up a whopping 39.3% compared to this time last year, translating to $1.7 billion in sales. Plus, "there were no less than four Gucci products in the 10 best-selling products globally," per BoF. Yeezy, Balenciaga, Vetements, and Givenchy round out the top five for the second quarter. Which one is your favorite brand?
Scroll down to shop our Gucci picks in honor of the news.