The Most Followed Fashion Brand on Instagram Will Surprise You

Meghan Blalock

Call us crazy, but when we think of fashion on Instagram, the first brands that come to mind are names like Givenchy, Prada, Marc Jacobs, and the like. But according to recent data released by Macy's, the most followed fashion brand on the social media platform is none of the above.

According to Macy's research, Nike officially has more followers than any other fashion label, with more than 22 million. Adidas Originals and Louis Vuitton land at second and third on the list, with 7.2 million and 6.7 million followers, respectively. Coming in last on the list, surprisingly, is high-end jeweler Cartier, who currently has 1.7 million followers. 

Considering that Nike has seen a recent surge in the street style scene and is widely beloved by both men and women internationally, perhaps we shouldn't be surprised at this data; but nonetheless, it still took us slightly aback. Check out the rest of the interesting data at Macy's, and keep scrolling to shop our favorite Nike pieces now!

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