This New Celeb-Loved Brand Is About to Do Something Unprecedented

Adrianna Barrionuevo
PHOTO:

Imaxtree

With a stellar Pre-Fall 17 collection and a legion of loyal A-list fans, including Amal Clooney and Rosie Huntington-Whiteley, Monse is well on its way to becoming a household name and red carpet staple. Designers Laura Kim and Fernando Garcia are a busy pair because the duo is also behind the upcoming F/W 17 Oscar de la Renta collection. With the designers' much-anticipated debut at ODLR and another collection for Monse, they are making a major fashion move and combining the two shows into one.

According to Business of Fashion, both brands will debut their respective autumn collections on February 13 back to back, with Monse opening the dual fashion show. BoF reports that the combination makes the show more cost-effective and allows editors and buyers to view two different collections without rushing from one side of the city to another.

"We wanted to attack it head on: Can we do two different collections that have an identity on their own and be brave enough to show them together?" Garcia says. "Having them be consecutive does not mean that there is necessarily a blending of the ideas. There’s going to be different styling for each show, and it’s going to be very apparent where the [change] happens. The clothes are very different."

The unusual move makes us wonder if we'll ever see Karl Lagerfeld show Chanel and Fendi at the same time, or if Demna Gvasalia will debut a Balenciaga-Vetements runways show. Hey, we can dream.

What do you think of the unique decision to combine fashion shows? Share your thoughts in the comments, and shop the current Monse collection

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