One of the reasons that Poly's (or Poleyshchikova, if we're being formal) able to book these coveted campaigns is because she's got an insane amount of runway appeal. During the last series of fashion weeks (for the Fall 08 collections), she opened shows for: Derek Lam, Malo, Matthew Williamson, Belstaff, Blumarine, Gucci, Moschino, Isabel Marant, Paul & Joe, and Kenzo. Additionally, she closed Herve Leger, Temperly, Phi, Balmain, Dries Van Noten, and Paul & Joe--astonishing, no? Putting her catwalk adeptness and otherworldly features aside for a moment, we think Poly's fashion industry popularity can be attributed (at least a bit) to her excellent personal style.
As seen in today's layout, Poly has a razor-sharp way of putting herself together. When running between runways, she goes for super skinny jeans, toughened up with zipper details, foot-friendly flat boots or moderately high booties, and her trusty leather moto jacket. The little leather's not the only item Poly's partial to; she's also quite dedicated to her snakeskin Gucci Hysteria Clutch. We spotted it in her hand backstage at Dior (seen above, far right), Nina Ricci, Sonia Rykiel, and Valentino during the last round of shows and the clutch was Poly's bag of choice for a fash week Prada party (above, third image from left). We can't wait to see what Poly has in store for this fashion season (style-wise and runway bookings alike) and hope this model extends her moment with continued success.
Nina Ricci and Sonia Rykiel backstage photos, First View.