Simple and Stylish: Key Items for the Minimalist in 2024

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(Image credit: @anoukyve)

My love of extremely chill fashion is showing no signs of slowing down. As I begin to think about where my wardrobe is heading, the purchases I’m most interested in are best described as quietly cool—relevant and forward but not quite trendy, more like seasonal updates for those always-on classic styles.

For the year ahead, I’m mainly looking to reinvest in some of my most-loved items of this year, doubling down on chic and easy accessories, wide-leg trousers, flat footwear, and a slew of other items that have had the most wear. As for the new things piquing my interest, they still center minimalism: clean lines, strong neutral pieces, basics that definitely aren't boring. I want even my most low-key buys to have a point of view, and these 37 pared-back styles all fit the bill—on top of that, they look expensive and are sure to go the distance in 2024.

Natalie Cantell
Executive Director, Brand Studio

Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had⁠! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.