Millennials Just Single-Handedly Set These 5 Bridal Trends

Lauren Eggertsen
PHOTO:

Topshop

If we know anything about millennials these days, it’s that they are enamored by the internet and social media. In accordance with that, market trends today are shifting due to their online tendencies, including bridal trends. Katie Smith, senior fashion and retail market analyst at Edited, told us that “these days, couples are building their wedding experiences around social media–worthy outfits and events, which means there’s less focus and splurging out on just ‘the dress.’ Mass market retailers have capitalized on this demand by catering to a broad range of wedding types and personalities, providing not only affordable dresses but a whole bridal assortment online.”

“Data shows that buying a bridal outfit online is big business. More so because every wedding needs to be Instagram-worthy, and with numerous outfit switches during the day, brides would rather splurge on the multiday experiences than just ‘the dress,’” explained Kate. “In [the first quarter of] 2017, online sell-outs of bridal products were up 50% compared to a year ago, and mass market retailers play a successful part in it.”

Data shows that buying a bridal outfit online is big business. More so because every wedding needs to be Instagram-worthy, and with numerous outfit switches during the day, brides would rather splurge on the multiday experiences than just ‘the dress’

So what are these millennial brides actually buying for their big day? Where are they shopping? In addition to broader market trends, Kate also gave us an inside look into the specific bridal trends that have come forth due to the surge of millennial online shopping. From festive trinkets to the retailers excelling in this specific space, go on to read more (and of course, to shop) the bridal trends millennials are investing in now.

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