Prepare To See This Clothing Collection All Over Instagram

Gina Marinelli

Back in 2015, Floriana Gavriel and Rachel Mansur arrived at the CFDA Awards and gave us our very first look at the clothing collection from their namesake brand that's become know for its massive following (and product wait list). The simple but perfectly tailored shapes, the minimal ladylike flare, and the peek of millennial pink, of course, have become synonymous with the label. And in an announcement made by Mansur Gavriel today, we officially know that there’s much more to come from its ready-to-wear lineup. And we have an official launch date, as well.

According to the press release, Mansur Gaviel’s first complete clothing collection will arrive in September 2017 and will be sold on a see-now-buy-now schedule. “We want to create a full world for our consumers and are thrilled to grow our product offering to include ready-to-wear,” the co-founders stated. “Our decision to simultaneously switch to a consumer-focused calendar is also exciting. We're looking forward to offering our customers such immediacy."

Immediacy, yes. But don't be surprised if wait lists continue for this cult-followed brand… or if the new clothing designs start to flood your Instagram feed—that wouldn't be a first. And while Mansur Gavriel sits out on debuting any new designs this fashion week, it won't be gone entirely. It will debut a "fully immersive Candy Shop environment" open to the public starting February 15 at its Wooster Street pop-up location in NYC.

Scroll down for another look at the Mansur Gavriel clothing that we first spotted a couple years ago, and shop some of our favorite pieces.

Are you a fan of the see-now-buy-now model that so many brands have begun to follow? Let us know your thoughts, below.

Opening Image: Getty

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