Madewell's Big Launch Is About to Change What You Wear Every Day

Aemilia Madden

When it comes time to pick up a new pair of jeans, it's probably Madewell you turn to. The brand is known for its comfy basics and ultra-flattering denim, but its latest launch takes it into new territory: intimates. For the first time, Madewell is launching a line of bras and underwear that is understated and elegant, with the classic Madewell twist. 

"The collection is a little bit tomboy, a little bit sexy and—above all—feels amazing on," says Joyce Lee, Madewell's head designer, via press release. "Our ultimate goal is to create pieces that are equally beautiful as they are functional.”

So while you may consider jeans the piece you wear most often, these intimates will become the pieces you turn to every day (or maybe even more). Ready to let a little more comfort into your life? Read on for a look at the newly released collection, and to shop our picks!

Explore: Madewell, news

Add a Comment

More Stories
1