6 Genius Outfit Ideas From Madewell's Fall Campaign

Which six words would you use to describe yourself? Well, Madewell set out to answer that question when it comes to what defines the brand and its customers. The result: tomboy, effortless, sexy, unexpected, cool, and artful. Those themes were the starting point for Madewell's amazing new fall campaign, which was just released today. Each image corresponds to one of the words, and if you're anything like us, you'll have a hard time choosing your favorite one. 

Shot in Lisbon, Portugal, the campaign features model Constance Jablonski showing off the brand's very best fall wares. Of course, there are plenty of styles you have come to know and love from the brand, like amazing striped sweaters and perfect plaid shirts, but there are also unexpected pieces thrown into the mix as well, including embellished jeans and a stylish update on the fanny pack. 

Scroll down to see the six words that define Madewell girls, and shop the brand's new fall campaign!

6-words-that-describe-every-madewell-girls-style-1878716-1471973888

Effortless
(Image credit: Madewell)

Rivet & Thread La Crop Turtleneck ($52) and Madewell Suede Zip Mini Skirt ($198) 

6-words-that-describe-every-madewell-girls-style-1878715-1471973888

Tomboy
(Image credit: Madewell)

Madewell C!ao Sweatshirt ($70) and Rivet & Thread Embroidered Star Jeans ($225)

6-words-that-describe-every-madewell-girls-style-1878747-1471975016

Cool
(Image credit: Madewell)

Madewell Monsieur Coat ($248) and C!ao Graphic Tee ($35)

6-words-that-describe-every-madewell-girls-style-1878718-1471973888

Unexpected
(Image credit: Madewell)

Madewell Central Shirt in Gingham Check ($70) and Wide-Leg Crop Jeans ($135)

6-words-that-describe-every-madewell-girls-style-1878717-1471973888

Artful
(Image credit: Madewell)

Madewell Striped Lace-Up Sweater ($98) and Langford Wide-Leg Crop Pants ($60)

6-words-that-describe-every-madewell-girls-style-1878725-1471973895

Sexy
(Image credit: Madewell)

Madewell Ribbed Sweater Top ($60) and The Lisbon O-Ring Saddlebag Pouch Belt ($78)

Which outfit is your favorite? Tell us in the comments below, and then shop Madewell's entire fall collection!

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.