The Unexpected Reason Burberry Has Been Selling Like Crazy
It's no secret in the industry that the luxury and couture sectors have been experiencing some major changes recently—designers moving toward see now, buy now" runway formats, anyone? Well, Bain & Company's luxury study recently found that luxury spending overall is on the decline (aside from shoes and handbags), so it's a reasonable conclusion that brands are making all these changes to keep up with the times and combat these sales problems.
According to WWD, however, one brand is a major exception—Burberry. Their sales were up 22% this quarter and beat expectations, despite other luxury brands' numbers continuing to decline. WWD's theory? After the infamous Brexit and subsequent weakening of the British pound, overseas consumers are feeling more comfortable taking advantage of this change in the market to stock up on the brand's goods. So right now might be as good of a time as ever to buy those investment pieces you've had your eye on!
Scroll on to shop a few of our favorite Burberry items of the moment.
Will you be stocking up on Burberry goods? Sound off in the comments!