We Threw a "Love What You Wear" Party With LOFT
Sponsor Content Created With LOFT
As unapologetic lovers of fashion, we jumped on the opportunity to throw a Love What You Wear party with our good friends over at LOFT. Just a hop, a skip, and a jump from the Who What Wear offices in Manhattan, we took over LOFT's flagship store on Fifth Avenue with feel-good beats and treats for one night only.
One of our favorite influencers, Sai De Silva, left her unbearably adorable kids at home for the night and came to hang out with us instead. The Scout the City blogger teamed up with Who What Wear editor Aemilia Madden to curate their favorite pieces from LOFT's new arrivals, giving the crowd tips and tricks for styling pieces that put a little pep in your step.
Step inside the Love What Your Wear event we threw with LOFT—you're definitely going to want to see what all our chic guests wore.
Sai De Silva, aka @scoutfashion, and her expertly curated picks from LOFT's fall collection. (Hello, faux-fur leopard coat.)
De Silva showing guests how to layer up those prints like a pro. PS: Mock-neck sweater-tanks are the life hack you need for this current weather situation.
DJ Jenny Albright and the LOFT faux-suede moto jacket we're all buying immediately.
Flipping the script on how to wear black and white for fall.
Introducing one of the night's signature cocktails, the Lavender Collins. Sip, lick your lips, repeat.
As per usual, Who What Wear editor Aemilia Madden's look is everything we need to get through this week.
Seriously, tell us Carrie Bradshaw wouldn't be all over these pants in a heartbeat. Team with an elevated black knit to be fall-ready in an instant.
Words to live by: "If it makes us smile, let's go with that."
Still hunting for the perfect check blazer and denim combo? LOFT has it covered.
Creeping on these perfect pastels and to-die-for curly bangs.
ICYMI, puffer jackets are a major thing this season, and we need one in every color possible.
No major surprise that the Who What Wear team is accessory obsessed. (In case you're wondering, these are the earrings getting all those big smiles.)
Give it up for the low-key cool.
The selfie mirror photo booth in action.
We're starting a puffer jacket gang, and you're all invited.
Babe alert.
Loving our selfie photo mirror, and also this floor-length shirtdress situation.
Ten out of 10 for this digi-floral wrap dress—raised hands emoji–worthy.
Colorful mini bouquets made for a cheery gift with purchase, letting shoppers take a little dose of happy home to apartments all across the city.
Florals + a motorcycle jacket + metallic slides = super-chill Cali-girl style. (Also, we found our next moto jacket here, and NBD—it also comes in pink.)
Check out LOFT's new arrivals, and prepare to wrap yourself up in fresh pieces you love.
Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.
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