The Under-the-Radar Brand That Makes the Best White Button-Downs

Nicole Kliest

I’ve always been drawn to reworked and reimagined wardrobe staples, so a few weeks ago when I stumbled upon a photo in my Instagram explore feed showing a crisp, asymmetrical white button-down, it piqued my interest. Thankfully, this stranger tagged her top, and that’s how I discovered LoveHard, a New York–based brand with an ethos focused on updating our everyday essentials. See below for my Q&A with designer Lindsay Cohen to find out what makes these pieces so special and what to expect from the brand down the road.

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