Everyone Should See This Unretouched Lingerie Campaign

Every day, we’re presented with different ideas and perceptions of what beauty is. It unfortunately often comes in the form of unrealistic campaign images that have been manufactured to impossible perfection, leaving us feeling, well—imperfect. But not today! New Zealand–based lingerie brand Lonely has come to the realistic rescue by way of its F/W 16 campaign featuring nine female powerhouses that haven’t been grazed over with a Photoshop tool in the slightest.

“Our campaign serves to celebrate individuality,” Lonely’s designer and founder said in a press release. “Through intimate portraits of nine inspiring women, we celebrate our differences, our different ages, our different bodies, our different stories [and] the differences that make us who we are.”

The group is comprised of a variety of backgrounds, including Petra Collins’s sister Anna Collins, transgender model Aurel Haize Odogbo, sex-and-relationship columnist Karley Sciortino and even the photographer’s mother.

“I just want women to accept who they are and appreciate what they bring to this world and very importantly be proud of what they look like—any size or skin color,” Zara Mirkin added, who styled the shoot.

See below for all nine portraits, and then be sure to head over to shop the beyond beautiful collection over at Lonely.

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(Image credit: Lonely Lingerie)

Pictured: Artist Ajani Lucid

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(Image credit: Lonely Lingerie)

Pictured: Ballerina Anna Collins

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(Image credit: Lonely Lingerie)

Pictured: Transgender model Aurel Haize Odogbo

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(Image credit: Lonely Lingerie)

Pictured: Art Hoe Collective founder Gabrielle Richardson

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(Image credit: Lonely Lingerie)

Pictured: Designer and model Georgia Pratt

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(Image credit: Lonely Lingerie)

Pictured: Stylist Marcela Jacobina

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(Image credit: Lonely Lingerie)

Pictured: Model Paloma Elsesser

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(Image credit: Lonely Lingerie)

Pictured: June Canedo (mother of photographer)

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(Image credit: Lonely Lingerie)

Pictured: Sex and relationship columnist Karley Sciortino

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Nicole Kliest
Freelance Contributor

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)