10 Reasons It's London Fashion Week

What’s that sound? London calling, of course. It’s time to hop across the pond for the first of the European fashion weeks.

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  • While calmer in terms of schedule (the shows run on the hour, every hour rather than at random time slots as they do in New York), London’s fashion is far from tame. Generally considered the most forward-thinking of the four fashion weeks, the city serves up plenty of awesome shows and outrageous, ogle-worthy street style. Herewith, your cheatsheet for the week.

  • Streetstyle Backdrop
    Photo credit: Stockholm Street Style

    Street Style Backdrop:

    Gray clouds, red buses.

  • Insider Factoid
    Photo credit: Stockholm Streetstyle

    Insider Factoid

    It doesn’t actually last for a full 7 days (only 5). No rest for the wicked!

  • Kate Middleton
    Photo credit: OLI SCARFF/AFP/Getty Images

    Hopeful Celebrity Cameo:

    The Royals – well at least, Kate. Ok, we’d settle for Pippa.

  • Uniform
    Photo credit: Stockholm Street Style / REX USA/Christopher Briggs/Rex


    The loudest items you own (think: neon prints and bold patterns).

  • Harry Styles
    Photo credit: David M. Benett/Getty Images for Burberry

    Your Instagram Feed Will Be Flooded With:

    Harry Styles sitting front row. Cara Delevingne doing her cross-eyed bit for the camera. American editors posing with the Queen’s Guard.

  • Somerset House
    Photo credit: Nick Harvey/WireImage

    Hot Venue:

    Anywhere that sounds like an estate from Downton Abbey (ahem, Somerset House).

  • Burberry Prorsum Show
    Photo credit: Catwalking/Getty Images

    Most Anticipated Collections:

    Tom Ford, Burberry Prorsum

    (Burberry Prorsum S/S 14 pictured at left).

  • Cara Delevingne
    Photo credit: Foc Kan/WireImage

    Soundtrack You'll Need:

    Clean Bandit – Rather Be Featuring Jess Glynne 

  • Central St Martins
    Photo credit: BEN STANSALL/AFP/Getty Images

    Buzz Words:

    Hiya! Central St Martins, Are these scones gluten-free?

  • Lottie Moss
    Photo credit: Courtesy of Storm Models

    Surprise Model Closer:

    Lottie Moss (a.k.a. Kate’s half-sister)

    For more Fashion Week coverage, click here.


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