The Cliché Trend That Will Be Huge This Year

Think back to the time when repping the logo of your favourite brand was all the rage. Then also think back to when that trend quickly faded and visible brand names became not only obsolete but also uncool. If you saw someone walking down the street in a logo tee, you likely cast instant fashion-girl judgments followed by rapid snickering. Okay, so maybe you weren't that much of a mean girl, but you get the point.

Well, we have news for you—this once cliché trend is officially back, and it's nearly replacing band and graphic tees as we know it. Brands and designers alike are churning out tees, sweatshirts and more with their names plastered all over them. From the blogger-approved (and -obsessed) Gucci T-shirt to the ever-evolving and forever-retro Adidas sweatshirts, this trend has already blown up in the last year and will only get bigger as we navigate our way through 2017. 

Keep reading to shop the logo tees and to see how the street style set styles them.

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(Image credit: Collage Vintage)

The perfect piece to wear with track pants. 

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(Image credit: Getty Images)

Keep your denim miniskirts looking edgy. 

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(Image credit: Style du Monde)

Juxtapose frilly items with this sporty logo tee. 

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(Image credit: Collage Vintage)

Proof this trend goes with just about everything. 

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(Image credit: Collage Vintage)

Shop this T-shirt in a grey version ahead.

Related: How to Wear Graphic Tees When You're a Grown-Up

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(Image credit: Getty Images)

Metallic midi skirts have never looked so good. 

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(Image credit: Collage Vintage)

Swap your white tee for a logo-adorned version this season. 

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(Image credit: Collage Vintage)

This is officially the cool way to wear lace. 

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(Image credit: Style du Monde)

That logo is just the pop of colour this look needed. 

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Related: Winter Has Arrived—10 Stylish Outfits We're So Excited to Wear This Season

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Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.