Won Hundred

Much like how Danish architectural design adheres to a form-follows-function ethos, so does Won Hundred, the Copenhagen-based clothing brand noted for its sleek, minimalist style. Founded by Danish designer Nikolaj Nielsen in 2004, the label is, first and foremost, incredibly wearable. Spare, clean silhouettes are crafted from practical materials, like fluid silk for a classic blouse or heavy wool for a tailored winter coat. Nielsen, however, also imbues each piece with a few unexpected and trend-driven elements, ensuring his versatile basics are anything but generic. Inspired by the Industrial Age, when a rustic way of life shifted to the rise of urban cities, his F/W 12 collection features workwear pieces in a dusky, understated color palette and offers a sartorial exercise in masculine and feminine contrasts. Keep reading for details on our favorite picks from the collection, and don't forget to check out an exclusive Q&A with Nielsen too.Nadia Silk Trousers ($376)
Contrast the relaxed fit of these speckled silk trousers with a close-fitting top and sharp pumps.

Clean Blouse ($111) in Iron
The shirt's timeless silhouette gets a kick with an exaggerated slit in the back. Punch up the blouse's versatile rusty hue with a pair of printed pants.

Factory Tweed Jacket ($800)
When it comes to coats, we've got a weakness for slightly oversized, menswear-inspired silhouettes. This chic cover-up adds polish and texture to a casual t-shirt and slim pants.

Pour Cigarette Pants ($180) in Ensign Blue
Thanks to a flattering fit and cropped cut, which looks great with ankle boots or smoking slippers, these jeans will soon become your weekend go-to.

Kara Sweater ($221) in Silver Birch
The surprising detail in this cozy striped pullover? Slits that run up both sides for easy movement and unexpected edge.

Trap Shoes ($448) in Brown
The classic loafer reinvented with a pointy-toe and snakeskin-embossed leather. Style this pair with a smart blazer and tailored trousers.--Tiffany Tse

Q&A with Nikolaj Nielsen, Founder & Creative Director
What inspired the start of your design career?
After quite a few years in this industry, I really wanted to start my own label--I've always had an ambition and a dream to have my own company. One day the opportunity was there, so I took it! Just the fact that I could make all the decisions myself was a big step in the direction I wanted for my life.

What was the inspiration behind this season's collection?
The F/W 12 collection is called "Industrialize Me" and it's about the transformation of urban city life, which is the key inspiration for this season's collection. The rise of new industrial cities, oily factories, and heavy smoked horizons--dirty grounds and forests of metal and concrete.

How would you style specific pieces from this collection?
Looking at the inspiration behind the F/W 12 collection, it's all about contrast. For the women's collection, it's a play between masculine and feminine--long floating silhouettes are combined with proper menswear-inspired suiting. Professional below-the-knee pencil skirts are put together with oversized, cozy wool jumpers. Again for the menswear collection it's a play between contrasts, so workwear-inspired blazers are worn with formal shirts; heavy structured wool knits and trousers with a low crotch are paired with oversized outerwear in technical fabrics.

What kind of girl do you envision wearing your clothing?
Our collections are made for all kinds of girls. We don't have one particular type in mind during the design process. Our collections are very minimalistic and we like to work with a lot of black and solids. However, it is always designed with humor and playfulness in mind. The quintessential Won Hundred girl should be able to combine all of this and look stylish and sexy, yet casual and confident.

How does your design process for a collection start?
I don't think you can generalize for each and every collection we design; it's so different how we get started on a new collection. I travel a lot with our design team on inspirational trips; last time we were in Tokyo and got so many new and exciting impressions and ideas for future collections! We travel to different fabric fairs where we might see a print that would inspire us, or we get ideas simply by walking on the streets of Copenhagen and getting inspired by Danish street style.
x

Next Up:

Tights

EXPLORE: Line We Love, Won Hundred
LEAVE A COMMENT

Comments

See More Stories

loading