This Cult Brand's Sale Had an 80,000 Person Waiting List

Aemilia Madden

Lilly Pulitzer has earned a cult following for the brand’s bright prints and bold colors. We saw the harrowing aftermath of Lilly’s collaboration with Target, and now, the brand is hosting its biannual two-day sale, and smart shoppers across the country are going wild. So wild, in fact, that when the discounts debuted yesterday morning, there were over 80,000 people waiting to snatch up their favorite floral dresses, lace tops, and colorful summer scarves.

Since we’ve arrived at day two of the sale, things seem to have calmed down a bit, but you should still move fast if you’re looking to grab a little something for yourself. Below, we rounded up a few social media posts that show exactly how intense things got in the race to shop Lilly Pulitzer’s must-have pieces, and then we picked out a few on-sale items to check out for yourself right now.

See why everyone was going all-out for Lilly below!

Explore: Lilly Pulitzer

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