The Numbers Don't Lie: These Classic Jeans Are More Popular Than Ever

Quick: Think of your denim collection. How many pairs of jeans do you own? And how many of those are from Levi's? Chances are that you probably own at least one pair of blues from the classic brand (or two or three). If it seems like everyone is still obsessed with the jeans, you're not imagining it: According to The Wall Street Journal, Levi Strauss & Co. reported a whopping 69% increase in profits for its most recent quarter

The brand's chief executive, Chip Bergh, explained the numbers in a statement: "We are pleased with the third-quarter results with broad-based revenue growth across all three regions despite the continued challenging environment, particularly in the U.S.," he said. "Our direct-to-consumer business continues to drive our results with both brick-and-mortar and e-commerce growing double digits." So if you've spent a small fortune building out your denim collection, now you know that you're definitely in good company. 

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Opening Image: Style du Monde

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.