This Brand Has Quickly Become Every Fashion Girl's Favorite
This past April, three industry veterans launched a direct-to-consumer brand centered around the idea of stripes as a seasonless print. It was an instant success. Fashion editors and celebrities like Karlie Kloss were spotted everywhere in the “I’m With La Bande” shirt, and on our end, we stocked up on every striped item imaginable, from the perfect pair of sport-inspired track pants to beautifully lined skirts and dresses. It was glorious. Now, the label’s launched its fall collection, and we got the inside scoop from the founders about what we can expect from this new assortment and what’s in store for the brand.
Scroll down to see some of our favorite items for fall from La Ligne and to hear from Meredith Melling, Molly Howard, and Valerie Macaulay.
WHO WHAT WEAR: What have you learned about the La Ligne customer from the first season?
MEREDITH MELLING: The La Ligne customer is definitely coming to us for our striped essentials like the Lean Lines Tee and Classique Knit. But the off-the-shoulder Coquette Top in our Edition Collection was one of the first items to sell out, which means she’s also looking for of-the-moment statement pieces.
WWW: What’s been the biggest advantage running a predominantly direct-to-consumer business? Biggest hurdle?
MOLLY HOWARD: Selling direct to consumers via LaLigneNYC.com allows the brand to completely own the entire customer experience: product, service, and most importantly, our relationship with shoppers. Through this model, we’re also able to adapt quickly and not necessarily adhere to a strict fashion calendar, which is an advantage for us and for our customers.
For launch, we wanted to show the full breadth of the collection, and made all pieces available from day one. As a result, we found it a challenge to create newness on our site, so for this collection, we will be tiering our deliveries and releasing new product every one to two weeks.
WWW: How does the line play a part in your wardrobes for autumn and winter?
MH: We’re constantly wearing the collection and excited to incorporate the new pieces into our wardrobes. I personally prefer dressing for the cooler weather and can’t wait to start wearing the new sweaters and outerwear.
WWW: You had some impressive women take part in your previous campaign. Will you be doing something similar for fall?
MM: Yes, we are continuing our In Line portrait series for fall. This time we traveled to Los Angeles and shot around 50 women we admire of varying ages, ethnicities, body types, and personal styles. It’s always so cool to see how they style their favorite pieces from the Essentials Collection back to their own wardrobes.
WWW: What was the top-performing item from your first collection, and do you have a prediction for a star item from the fall assortment?
MM: The Crew Tee (“with la bande”) was our top-performing item, followed closely by the Classique Knit. As far as the new fall collection is concerned, our robe coat is generating a lot of excitement. It was the clear favorite at our press preview, and Lily Aldridge recently wore it for an appearance, and the response on social media has been amazing!
Keep scrolling to shop some of our favorite La Ligne pieces!