These Are the Biggest Korean Fashion Trends of 2017

Hilary George-Parkin
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If your bathroom shelves have long since been taken over by Korean skincare products like sheet masks and facial essence, you'll understand why we think of the country as something of an oracle when it comes to forward-thinking trends. The same goes for fashion—if we're feeling a little uninspired, a quick perusal through the new-in section of online K-shopping mecca W Concept never fails to alert us to new brands and looks that are trickier to find at American or European retailers. Plus, prices are never astronomical (always a plus in our books).

To get a better idea of the trends Korean girls are actually shopping, we asked merchandiser Sohyun Joo to walk us through five of the biggest ones right now. 

Below, get her take on why raffia, feminine silhouettes, and kitschy details are a hit with the country's most stylish residents—and shop the trends from homegrown brands.

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