You Won't Believe How Much Kendall and Gigi Get Paid Per Instagram Post
As if we all needed another reminder that being a major It model is a fabulous life to lead: CR Fashion Book interviewed Frank Spadafora, a former casting director and founder/CEO of an app that ranks social media worth, who revealed that big models make big bucks on Instagram. According to him, the top three models on social media are Kendall Jenner, Gigi Hadid, and Cara Delevingne—and each lady makes anywhere from $125,000 to $300,000 for a single post.
Considering that even the low end of that spectrum is still more money than a lot of people make in an entire year, this news is more than a little depressing for us average folks. It also makes you look at models' Instagram pages in a different way; which posts are organic, and which ones are they making big bucks for? Jenner's feed is full of photos of her family and friends, but there's also certainly plenty of brand placement to take into account too.
What do you think of the big dollars models are making on social media? Share your thoughts in the comments below! (And if you're feeling in the mood for some retail therapy, shop Gigi Hadid's favorite sneakers now.)