Adidas and Kate Moss Just Crowned the New It Sneaker
For anyone who considers themselves a sucker for classic sneakers, there's a new revival you'll want to keep your eyes on. While you probably already own Stan Smiths and Superstars, Adidas is reviving another classic, Gazelles. And they've also enlisted some major talent to help, model Kate Moss and digital artist Doug Abraham.
Moss originally posed wearing the sneakers in 1993, but her old campaign was given a fresh twist for the reissue. Similarly, this time around, the sneakers will also get an update. “Every generation has taken the Gazelle and made it their own," Nic Galway, Adidas Originals' VP of global design told Business of Fashion. "Now we’re handing over the Gazelle to the next generation. It’s one of those classics of the past and very much in the culture.” Watch the new campaign video below, and shop the sneakers!