Kate Middleton Helped Double the Sales of These Shoes

Erin Fitzpatrick

Remember when we highlighted Kate Middleton's $65 Superga sneakers that she wore back in April (and October, too)? As it turns out, the Duchess of Cambridge's support for the affordable sneakers has proven quite lucrative for Superga. A spokesperson for the brand explained Middleton's influence to the Daily Mail. "Superga has seen the sales figures for this style double since Kate has been stepping out wearing them repeatedly," the spokesperson said.

The Daily Mail also tapped Jason Fairclough, head of marketing for Superga's parent company, GLD Group, for insight: "We are both honored and excited that the Duchess of Cambridge has chosen to wear our shoes on several occasions," he told the site. "Each time Kate wears Superga, both our own website and stores see a significant increase in demand." Do you have yet to hop on board?

Scroll down to see how Kate Middleton wears Superga sneakers and shop the same pair for yourself.

Next up, shop everything Pippa Middleton has worn on her honeymoon so far.

Opening Image: Getty Images

Add a Comment

More Stories
1