The New Brand Kaia Gerber DMs All the Time

Michelle Scanga

If you follow Kaia Gerber’s style as closely as we do, then you’ve probably noticed the teen model is wearing a certain brand on repeat lately. The cool-girl vibe is thanks to the newly launched (the brand is still in its debut year) Australian-based brand I. Am. Gia. But what you might not know is Kaia direct messages the affordable brand on the regular to get the scoop on the latest designs.

I recently had lunch with the mastermind behind the celeb-approved brand, Alana Pallister, and while I was going on about how good Gerber looks in her clothing, she humbly mentioned Kaia DMs her all the time curious about new arrivals. Kaia isn’t the only It girl to endorse the brand; there’s an entire Gia girl gang that includes celebrities like Emily Ratajkowski, Bella Hadid, and Candice Swanepoel (to name a few). Keep reading to see all of Kaia’s latest Gia looks.

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