How Designers Pam & Gela Overcame the Failure of Juicy Couture
You might recall a time in the late '90s and early aughts when Juicy Couture was huge. Everyone was wearing the brand's iconic velour tracksuits, and anyone who wasn't wearing them wanted to be wearing them. (We largely have Paris Hilton and her crew to thank for this.)
Design duo Pamela Skaist-Levy and Gela Nash-Taylor were the minds behind that brilliant phenomenon in fashion, and after their company was infamously sold out from under them, the designers have come back in full force with their own line, dubbed Pam & Gela. We sat down recently to chat with them about how they turned a fashion loss around and rebranded themselves so successfully.
"The big thing we learned is that you have to know what you’re getting into when you sell your business," Skaist-Levy urges. "I hear all these stories about designers launching businesses, and within six months their investors are saying it has to be profitable—and it just doesn’t work that way."
"I think that’s a biggie—I always feel bad for creative people when that happens," Nash-Taylor adds. "Make sure the people you partner with have the same vision and moral compass you do."
"You probably learn more from your failures than your successes—we've learned that not every business is going to be a success," Skaist-Levy says. "You learn a lot from your mistakes, and we’ve made many. The mistakes just help you get to getting it right faster. "
"We did try to buy Juicy back at one point, and we created a capsule collection for the modern Juicy girl several years later," Nash-Taylor adds. "We ended up not getting our company back, so then we were able to launch Pam & Gela with no baggage. So it's all worked out in the end!"
Keep scrolling to shop some of our favorite Pam & Gela and Juicy Couture pieces now!
What do you think of Pam & Gela's mantra of learning from your own mistakes? We think it couldn't be more spot-on. Share how you've learned from your mistakes in the comments below!