What to Buy (and Not to Buy) on Sale in January
Speaking personally, I have a tendency to feel a bit panicked when seemingly everything I've had my eye on for months is on sale. But I've learned from several final-sale mistakes that panic does not lead to smart sale-shopping decisions. So my number one piece of advice is to not let the lure of end-of-season sales cloud your judgment. Take a beat and decide what you really need, not what has the lowest price tag or what's selling out the fastest. Aside from that, there are a number of other tried-and-true strategies I've learned over the years that have led me to dream sale purchases in the deeply discounted month of January, which I hope that you too can benefit from.
See my best tips for navigating the overwhelming (but fruitful) world of January sales below, and shop a few sale items that could potentially be your next dream sale purchase.
DON'T BUY: Very trendy items
Because they may not still be in style next fall and winter, so you probably won't want to wear them.
DON'T BUY: Only cold-weather pieces
BUY: Pieces you can wear into spring
Versatility equals even more bang for your buck.
DON'T BUY: Only from big e-tailers
BUY: Pieces from your favorite independent boutiques' sales
Oftentimes, the best selection of pieces and sizes can be found on sites with sales that aren't high profile.
Veda National Leather Moto Jacket with Navy Shearling Collar ( $1199 ) ($480)
Trust us: Veda leather jackets are outfit-makers.
Who What Wear readers can shop Goldyn's additional 40% off sale merchandise event 3 days early with the code ADD40 (now through January 12).
DON'T BUY: Something just because it's on sale
BUY: Things you actually need
We've said it before, and we'll say it again: When your sole reason for buying something is because it's marked down, chances are you don't love it or already have something just like it.
DON'T BUY: Something as soon as it goes on sale (unless it's selling out)
BUY: During the next round of markdowns
More often than not, discounts get deeper as the days go by, so you could get a much better deal if you can wait.
DON'T BUY: Something before checking the return policy
BUY: Brands that you know your size in if the item is final sale
There's nothing worse than getting something that's final sale only to discover that it doesn't fit. But if you must have it regardless, pay a visit to the tailor.