Is THIS the New Normcore?

Elyssa Goodman

Normcore, known for its embrace of nonstyle as style, may be on the way out, according to Harper's Bazaar. 

The magazine shared this week that the style that may be replacing it is "heritage core," a commitment to ensembles that call to mind owning a home in the countryside. This means riding boots, knit sweaters, tweed jackets, and a general lean toward brands that have specialized in outerwear for decades, if not centuries: brands with heritage. This includes but is not limited to Orvis, L.L.Bean, Saint James, and Barbour, among others. It is, as Harper's Bazaar says, "that rustic insouciance that feels aspirational—far away from the pomp, circumstance, noisy streets and light pollution of Manhattan." 

Scroll down to see some of our favorite celebrities in heritage core!

Will you try the heritage core trend? Tell us below!

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