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The Fashion Brands I'm Telling Everyone About

by Kat Collings

I’m in Palm Springs, California, sitting across from one of fashion’s most influential women. A woman who has the power to shape and break fashion brands. I could ask Lisa Aiken, Net-a-Porter’s retail fashion director, 10 million questions, but first and foremost, I want to know about the brands she’s into right now—aka the lines the rest of us will be obsessing over in the months to come. I’ve been brought out to the desert, along with a group of models, influencers, and editors from all around the world, to experience a portfolio of the retailer’s best new names. But what’s Aiken’s take on these brands, and why are they important? Read on to find out and get my take on why I can't stop telling my circle about these new-to-me brands.

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