How to Strategically Shop the Christmas Sales Like a Fashion Pro

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(Image credit: Getty Images)

When is a discount not a good discount? When you’ve bought something you’ll never wear, and it languishes, gathering dust in the back of a closet. This mistake is easy to make when the frenzy of the Christmas sales comes around, but this season we want to make it easy for you.

We’ve harnessed the knowledge of those who really know what’s worth snapping up as much as they know what should be avoided. Fashion buyers are at the epicentre of stock movements, the inception of a brand boom, and they always have one foot in the next season, keeping their fingers firmly on the pulse.

Here are eight tips on how you can navigate the cut-price craziness with grace and some seriously successful wardrobe additions. Scroll down to get the buyers’ advice and top buys now…

1. Grab a designer bag if you can.

2. Wide-leg trousers are always a solid investment.

3. Memorise your existing wardrobe before spending.

4. An luxury (discounted) hat is a surprisingly wise investment.

5. Shoulder-baring silhouettes offer plenty of mileage.

6. Don't ignore the really obvious classics.

7. The '70s are still holding strong.

8. If you want a handbag, prepare to shop with the earlybirds.

Want more? These are the most stylish sales buys.

This post was originally published at an earlier date and has since been updated.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.