The Scandinavian Trend That's About to Take Over

Aemilia Madden

If you've heard the hype around hygge (pronounced "hoo-guh"), you know that it's all about the Danish-approved concept of ultra-coziness. "The true essence of hygge is the pursuit of everyday happiness, and it’s basically like a hug, just without the physical touch," says Meik Wiking, CEO of The Happiness Research Institute and author of The Little Book of Hygge. "Some of the key ingredients are togetherness, relaxation, indulgence, presence, and comfort."

That's right—there's no time like the present to stock up on all things cozy and forgo your phone for cuddling, candlelight, and cocoa. But bringing hygge into your closet and style might be the most intriguing way to embrace the trend. Because while you can't travel with a cozy throw or soothing scent, you can adjust your wardrobe to incorporate hygge, which can help alleviate even the most stressful situations.

For Wiking, bringing hygge into your wardrobe means embracing bulky "but never sloppy" knits, including one crucial piece in particular: the scarf. "While it is predominantly for the winter, people suffering from scarf withdrawal symptoms have been observed wearing scarves in midsummer. The golden rule is the bigger, the better. So pile that stylish, thickly wrapped scarf on, just one step short of risking neck injuries," he explains.

When it comes to shopping for those pieces that will add that extra dose of cozy to your life, Wiking notes the importance of linking purchases to good experiences. His tip: splurge on something that brings hygge to you, "that way every time you wear that special sweater or pair of shoes, you’ll be reminded of that happy memory."

And as for your closet, it's less about clutter or organization and more about the mood of your space and how you interact with your clothes. Topping his list of important closet elements is lighting. "You want to aim for a warm, soft, diffused light, like during the golden hour. … Hygge lighting is better than an Instagram filter." The other keys to a great closet: "Add some natural elements, textures, and maybe even a chair," Wiking says. "Hygge is about being kind to yourself and relaxing." 

Read on for a breakdown of Wiking's three big tips, and then shop pieces to help you bring hygge to your wardrobe!

Add a Comment

More Stories
1