You Can Buy Your Wedding Dress at H&M This April

Allyson Payer

Calling all engaged gals! With retailers from ASOS to Reformation releasing wallet-friendly wedding collections as of late, we can't recall a time when it's been easier to stay on budget when it comes to the all-important wedding gown. The latest wedding dress offerings this season come via H&M's Conscious Collection. According to the brand, the three gowns are "a feast of lightness and embellishment materialized in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious." There's a long-sleeve Victorian-inspired gown, an embellished flowing option that's perfect for a beach wedding, and a more structured one that minimalist fashion girls will adore. Consider these perfect for the eco-conscious bride, as they're constructed from sustainable materials. The collection is set for release on April 7, and the wedding gowns range in price from $217 to $580. You can't beat that!

Scroll down to see H&M's new wedding gowns, and head over to British Vogue to see the new Conscious Collection in its entirety.

Would you purchase your wedding dress from H&M? Tell us in the comments below!

Opening Image: H&M

Explore: H&M

Add a Comment

More Stories
1